The Origin'Info logo, whose display will be gradually deployed from this summer on processed products, can be presented in 3 formats:

• a first with a list of the main agricultural materials of the product and their country of origin;
• a second where an indication of the place where the product has been processed is added to the list (place represented by a small factory);
• a third where the list is this time supplemented by a graph in the form of camembert, representing the relative share of each country in the composition of the product.

In the context of Origin’Info, the distinction between ‘ingredients’ and ‘agricultural raw materials’ must be borne in mind. Brands that have opted to join the scheme will have to indicate the origin of the primary ingredients of the product from agricultural raw materials. For example, for a dish prepared with pasta bolognaise:

• flour is an ingredient as part of the composition of the pasta;
• wheat is agricultural raw material which makes up this flour.

The origin of wheat, tomatoes and beef (the agricultural raw materials of the other main ingredients of bolognese pasta) will therefore be indicated on the Origin'Info label.

Infographie - Logo #1

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Infographie - Logo #2

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Infographie - Logo #3

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How will the provenance information be presented?

Brands may choose to provide information on the origin of agricultural raw materials:

• directly on the product packaging, with the Origin'Info logo in one of the 3 sizes;
• on the electronic label which is placed in front of the product on store shelves;
• via a QR Code (present on the product packaging) that you will have to scan with your mobile phone;
• on the online shopping site of the brands selling the product.

For now, 116 brands have acceded to the charter of the scheme.

A review will be carried out in the first half of 2025 to determine whether adjustments are necessary.