The Label Rouge is a national sign that designates products that, by their production or manufacturing conditions, have a uppermost quality level in relation to other similar commercial products. This high quality level shall be assessed taking into account:

• of production conditionswhich differ from the conditions under which similar products are produced on the market;
• the image of the product with regard to its production conditions;
• presentation or service elements.

The Label Rouge logo can cover both food (poultry, cheese, fruit, bread...) and non-food and unprocessed agricultural products (rose plant, cut Christmas tree...).

Easily identifiable by its color, it shall appear directly on the product in the form of a label or on the top of its packaging and shall contain:

• 2 endorsements: ‘Label Rouge’ and ‘Superior quality guarantee’;
• the approval number enabling the consumer to find the product specification to which the product corresponds.

Red Label and Quality Control

À all stages of its production and manufacture, the Label Rouge product must meet the requirements of a specification validated by the National Institute of Origin and Quality (INAO) and homologue by an interministerial judgment. Compliance with these requirements and product çtraceability shall be monitored by an independent certifying body.

The maintenance over time of the superior taste quality is also regularly monitored in order to compare the labeled product with a common commercial product.

You can find all products with a Label Rouge on INAO.